Ghost stories are scary but have you ever had a horrifying HR nightmare experience? Terrifying tales of staffing shortages, irretrievable paperwork, and hiring debacles are a few daily setbacks business owners face.

Amazon has grown in the last 25 years to become an eCommerce behemoth, offering huge room for each seller to succeed. But sadly, only one in 100 sellers is killing it. As of 2019, approximately 25,000 of Amazon’s more than 2.5 million sellers made over $1 million worth of sales, with 200,000 sellers generating over

Ah, Amazon. Home to buyers, sellers, and now, aggregators? Firms like Thrasio, Boosted Commerce, and SellerX are fast becoming investor household names. But, not in the traditional sense—investing in tech startups or growing Silicon Valley breakthroughs?No way.These investors arere FBA Aggregators. Or what you might call FBA acquirers.They thrive on scooping up successful Amazon-native brands.These Amazon-seller aggregators have attracted over $6 billion in funding since the second quarter of 2020. In the first four months of 2021, these aggregators have already invested $2.5 billion into buying up Amazon businesses.

You may want to sell your Amazon business for a myriad of reasons—raise cash to launch a startup, switch to a new niche or product category with more significant potential, or simply hold cash.But, selling an Amazon business is not relatively as straightforward as it sounds when you think about it.Questions like these will crop up:How do you prepare your business for acquisition?Is selling an Amazon business legal?Where would you find buyers?How would you engage them?And the big one: how much is your Amazon brand worth?If these questions or others like them bother you, keep reading for answers.This guide will show you all you need to know about selling your Amazon brand, even if you’ve never sold one. You’ll have answers to your questions and a complete guide to help you take action.

We talked with an Amazon seller. Let’s call the seller Kimmy Erik, or KE for short.Amazon took this seller’s best-selling product down because someone claimed they had an allergic reaction—it could as well have been a competitor or just any frivolous tire-kicker.In only three days, Amazon’s action hit KE’s business hard enough to bleed losses of about $50,000.Amazon can feel like a maze of rules filled with government and internally imposed regulatory bottlenecks. And it’s choking businesses hard.Sometimes, those rules are anything but clear to the seller. Heck, those rules are not even effective in helping the seller or Amazon, for that matter.Stick around, and you’ll find out why KE lost five figures in three days, how Amazon is enabling a toxic seller environment, and how you can respond before it hits your business.